Ancillary task - Codes and conventions of a newspaper advert.

There are several codes and conventions that are taken into account while constructing a newspaper advert. After research on these credentials, I came across a lot of different pointers which confused me a bit. However, the mutual ones I found helped in forming a clearer picture of the proper ways of making and advert; the conditions are as follows:

• There is always a main image which portrays the entire idea of the media text. This image is mostly simple in nature as to clearly send out the topic on which the product is based on.
• There is a logo. Logos are normally placed at the bottom right of the advert.
• The channel logo is incorporated on the advert as well on which the media text is supposed to be aired; augmented with the website and the time of air mentioned at the bottom left of the advert. 
• The text is written with brevity, considering that the newspaper adverts are small in size. So, in order to prevent both the image and the text from jumbling with each other, the written part is normally kept very short. 
• There is a slogan. A slogan must not be confused with the logo of the final product. Slogans are solely based on defining the meaning of the product in a more woolly and informal way, as to make the advert catchier.
• The color combinations used in the advert are interlinked with the story background of the product in order to make it relatable and cohesive.
• In some adverts, the mise-en-scene could also be displayed to give reference to the media text aimed upon.

The two pictures below are newspaper adverts of two different films, taken from the internet and labelled accordingly by us.