Q. How effective is the combination of your main products and the ancillary text?
Ancillary tasks, I believe, are the next most important thing to be recognized after the final product. There is should be a very strong link between the media text and the final product. Ancillary tasks are basically the promotion mix, that is used to inform the audience about the final product and attract them towards it. Effective communication can be carried out with the help of the ancillary tasks with the audience, and we all know that how much of an importance the audience holds to every product as at the end of the day, its they for whom it is created in the first place.
The media texts we chose to be the ancillary tasks were a Radio Advert and Newspaper Advert. This choice was made with the clear advantage of reaching to a large number of audience throughout, instead of publishing it in a magazine that was only to be bought by a limited number of audience.
We tried our best to make the three products cohesive and in accordance to each other. There are a number of ways of how we made that possible.
Radio Advert:
The logo of the documentary i.e. Indoors alter Outdoors, was written using the same font in both the documentary and the newspaper advert through which the audience could easily identify the documentary by remembering the newspaper advert. The logo of the documentary acts as a brand, which distinguishes our documentary from those of the others and gives it a personality of its own. This is basically created so that the audience could remember the whole thing with the help of a unique logo that stands out from the media text. So, the use of the same logo in both the documentary and the newspaper adverts makes the whole package very consistent and inter-relatable.
Overall, I believe that the points that I have highlighted have created a lot of synergy among the three media texts that define each other. We have tried our level best to incorporate as much similar elements in these three as we can to make them relatable and effective.
Ancillary tasks, I believe, are the next most important thing to be recognized after the final product. There is should be a very strong link between the media text and the final product. Ancillary tasks are basically the promotion mix, that is used to inform the audience about the final product and attract them towards it. Effective communication can be carried out with the help of the ancillary tasks with the audience, and we all know that how much of an importance the audience holds to every product as at the end of the day, its they for whom it is created in the first place.
The media texts we chose to be the ancillary tasks were a Radio Advert and Newspaper Advert. This choice was made with the clear advantage of reaching to a large number of audience throughout, instead of publishing it in a magazine that was only to be bought by a limited number of audience.
We tried our best to make the three products cohesive and in accordance to each other. There are a number of ways of how we made that possible.
Radio Advert:
The first thing we did was to the research on the codes and conventions and the existing radio adverts created by different people to get an idea of how it is created and how it delivers the message to the audience. The first thing we did was to come up with a script. The script was written in a way that defined the concept of the documentary to the maximum, adding questions to create curiosity among the audience to discover what the documentary was all about and make it interesting.
'' RADIO ADVERT SCRIPT:
Q. Have you ever noticed the changing ‘preferences’ of today’s generation?
'' RADIO ADVERT SCRIPT:
(Duration: 30 seconds)
Q. Have you ever noticed the changing ‘preferences’ of today’s generation?
Q. Have ‘indoor activities’ taken their course on the young minds or the ‘outdoor activities’ paved their way through the impacts of indoor activities?''
We started the script of the radio advert with the help of two questions in which we molded the entire concept of our documentary. These two questions not only would give an idea to the listeners about the documentary but also enable them to develop a thought process regarding this transformation of the young generation, which would be a factor that would attract the audience towards it. As in the documentary, we started the narration with the help of two questions for the same reasons, and we used the same strategy in the creation of the advert. The audience will be able to relate the advert to the documentary at the beginning and would remember the elements from the advert that attracted them to further watch the documentary.
Moreover, the music in the radio was very dynamic. The same music was further used in the documentary at the beginning. This creates a connecting point of the two elements and the audience would recognize the documentary with the help of the music used in the radio advert.
We used the same narrator in the radio advert and the documentary. This was again an attempt to make these two cohesive and create consistency among the media texts we are delivering to the target audience. The audience could not only relate to the narration question from the documentary but also relate to narrator who informed them about the documentary in the advert and who will be guiding them throughout the entire video.
Furthermore, the voices of the interviewees have been incorporated in the radio advert, which have been extracted from the interviews we have placed in the documentary, of different people while giving their opinion on the concept of the media text. This converges the two even more and creates a very string link between them.
Newspaper Advert:
Now comes the newspaper advert. Selecting the right idea, the right tools and the right concept etc.. was a very long and enervating process, but I believe that the hard work has paid off. The newspaper advert has a number of elements which the audience can relate the documentary with and becomes effective in delivering the media text to the viewers whom it is aimed at. The following is the newspaper advert of our documentary.
The element that describes and links the most with the documentary is the main picture of the advert. The main picture was extracted from one of the scenes from the documentary. This picture depicts the concept even more as it has been taken from our final product. The main cover picture is also of the main character of the documentary who played a role of a real life example of the topic, which has developed the content of the documentary even more. These two points strengthens the bond between the documentary and the newspaper advert and I believe that it describes the concept to audience very effectively.
We started the script of the radio advert with the help of two questions in which we molded the entire concept of our documentary. These two questions not only would give an idea to the listeners about the documentary but also enable them to develop a thought process regarding this transformation of the young generation, which would be a factor that would attract the audience towards it. As in the documentary, we started the narration with the help of two questions for the same reasons, and we used the same strategy in the creation of the advert. The audience will be able to relate the advert to the documentary at the beginning and would remember the elements from the advert that attracted them to further watch the documentary.
''Discover the answers from people among you from CHANNEL 7 present INDOORS ALTERS OUTDOORS, a documentary capturing the latest priorities of the youth of today!
PREMIER ON 7TH MAY 2013, EXCLUSIVELY ON AAG.''
The title of the documentary and the production company were again made very prominent in the documentary and also in the advert which linked the two with each other.
Moreover, the music in the radio was very dynamic. The same music was further used in the documentary at the beginning. This creates a connecting point of the two elements and the audience would recognize the documentary with the help of the music used in the radio advert.
We used the same narrator in the radio advert and the documentary. This was again an attempt to make these two cohesive and create consistency among the media texts we are delivering to the target audience. The audience could not only relate to the narration question from the documentary but also relate to narrator who informed them about the documentary in the advert and who will be guiding them throughout the entire video.
Furthermore, the voices of the interviewees have been incorporated in the radio advert, which have been extracted from the interviews we have placed in the documentary, of different people while giving their opinion on the concept of the media text. This converges the two even more and creates a very string link between them.
Newspaper Advert:
Now comes the newspaper advert. Selecting the right idea, the right tools and the right concept etc.. was a very long and enervating process, but I believe that the hard work has paid off. The newspaper advert has a number of elements which the audience can relate the documentary with and becomes effective in delivering the media text to the viewers whom it is aimed at. The following is the newspaper advert of our documentary.
The logo of the documentary i.e. Indoors alter Outdoors, was written using the same font in both the documentary and the newspaper advert through which the audience could easily identify the documentary by remembering the newspaper advert. The logo of the documentary acts as a brand, which distinguishes our documentary from those of the others and gives it a personality of its own. This is basically created so that the audience could remember the whole thing with the help of a unique logo that stands out from the media text. So, the use of the same logo in both the documentary and the newspaper adverts makes the whole package very consistent and inter-relatable.
The time, date, channel and the production house have been written in a very prominent way and have been provided with the same level of emphasis that had been placed in the radio advert as well as the documentary. Which connects the two ancillary tasks and the finl product with each other and also provides the viewers and listeners with the right amount of information about the documentary.
Furthermore, the concept was introduced with the help of the narration in the documentary and the radio advert by asking questions about it. In this case, as there could not have been any narration, we wrote a tagline that was similar to the questions in the radio advert and the beginning of the documentary in order to provide some hint about what the documentary is based on. We did have the option of writing questions on the advert but that would have made the whole thing very messy and conflicting with the each other.
Overall, I believe that the points that I have highlighted have created a lot of synergy among the three media texts that define each other. We have tried our level best to incorporate as much similar elements in these three as we can to make them relatable and effective.
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